When considering mediums for advertisements, many businesses are quick to leave video out. This is largely because video requires more care, thought, time and resources to be put together. Oftentimes, businesses do not want to spare the time or money on this aspect. They are largely looking for quick and easy results. Unfortunately, many businesses get so daunted by the starting aspects of video that they often wrongfully overlook it.
If you are looking for quick and effective results, video is actually one of the best mediums to utilize. While photo advertisements are good for your business too and often inexpensive, video can be considered a good investment. Video advertising can improve your overall reach, allow you to explore new target markets and also ensure that you get to showcase your products.
Video as a general medium is also extremely popular as can be seen by the popularity of video platforms such as YouTube and Snapchat, which generate users by the billions on a daily basis. It has also prompted other social media platforms such as Facebook, Instagram and even Twitter to make video sharing easier for their users.
Even the statistics are in favour of video advertisements. Data shows that a positive video experience with a video advertisement can boost a viewer’s intent to purchase by 97%. Moreover, in 2017, around 70% of all traffic generated on the internet was attributed to the use of video. With all data pointing in the right direction, it showcases that video advertisements are a useful medium and one that can give you plenty of benefits.
Understanding the Impact of Video Advertisements
To truly understand why and how video advertisements manage to engage a larger audience online as compared to photo advertisements, you need to understand the true impact that video advertising can make. The following are some interesting facts and benefits about video advertisements that will help to illustrate this fact:
More Engaging
Videos are generally more engaging with their content than photo advertisements. A good video is brief, concise and imparts information in a bite-sized manner that is more interesting. Complicated concepts can be easily explained with the help of a well-thought out video. This is one reason why explainer videos and how-to videos are so popular. They have useful information that can be given to the viewer in a simpler and easier manner.
Moreover, video advertisements don’t always need to be focused on one topic alone. Many videos incorporate humour as well as visually-appealing graphics and more, that make them very entertaining. Videos that have a message that resonates with the viewers are also more engaging and can induce a bigger response from the target audience.
Gives More Sensory Information
Video advertisements are favoured because they give more sensory information to a person. Humans already make use of their sense of sight and hearing a lot and video advertisements manage to convey the message more clearly than text does or picture advertisements do. In this aspect, video advertisements are extremely versatile and can be deployed in a number of different ways.
Text content does rely a lot on the overall reader’s comprehension levels. With videos, one doesn’t have to rely solely on text. Visual cues as well as footage are present to give more credence to the text-based content that is shared. In fact it can also help in building trust in the business as well. The presence of a host or spokesperson in a video can make consumers feel that way.
Better Conversion Rate
With video advertisements, you might have to invest more but you get a good return on interest or ROI with its help. 83% of businesses that have made use of video have showcased that they get a good return when they make use of video. An interesting thing to note here is the fact that video also tends to encourage the buyer to make a purchase. Video advertisements can easily improve the purchasing intent of a person.
In fact, data has showcased that around 84% of buyers will watch a video regarding the product, if it is featured. Video advertisements also allow you to engage your smart buyers who want to be careful regarding their purchases. More and more buyers are now taking their time to do research, price comparisons and look at reviews before they opt to buy a product. With video advertisements, you can give them various details that can help them make up their mind.
Improves Product Knowledge
Product knowledge can also be increased with the help of video advertisements. This is particularly useful when a business is launching a new product and needs to ensure that they can effectively educate the target market. This is a common marketing strategy that can be evidenced by many businesses. For example; Apple and Samsung always make sure to include a video advertisement of their product to showcase the new features that it has.
Even explainer videos can make a huge impact as they help us understand more about a product and how to use it. Explainer videos are in fact, some of the most watched videos and have made a significant difference. Moreover, products that are featured in explainer videos can also experience a boost in sales since viewers feel more confident about buying a certain product after seeing a video about it.
Bigger Market Reach
When it comes to overall reach, video advertisements are more effective, largely due to the fact that they can appeal to mobile users as well. A total of 90% of mobile users are said to watch video advertisements on their smart phones or tablets. In fact, the demand for video content is still one that keeps growing.
It can be seen in the popularity of YouTube and Snapchat and the popularity of YouTube stars and vloggers. It is also evident in the fact that video content generates around half of the traffic on the internet. With such a magnetic pull, it goes without saying that video content from businesses can also allow them to easily engage with their target audience.
More Share-ability
Video advertisements also have the possibility of going viral if it resonates with its viewers. More people are likely to share videos instead of images and text-based content. Video views are also bigger and shared more often, as can again be evidenced on YouTube and Snapchat. A video on YouTube can easily generate a million views or more and be shared half as many times on different social media platforms.
Moreover, the fact that platforms have been developed to encourage and make video sharing easier ensures that you get to take advantage of this aspect completely. However, to make a video advertisement that is worth sharing, you need to be sure to craft content that encourages the viewers to do so. Viewers who find a video humorous or relatable are more likely to share it with others. This is one reason why businesses do their best to allow their viewers to connect with them.
Better for SEO
When it comes to SEO, many people focus largely on the optimization of text-based advertisements as they find it easier to insert keywords into them. On the other hand, video optimization is also possible. While a little bit tricky, it is can be done and can give you bigger results. This is owing to the fact that Google owns YouTube as well and makes sure to include relevant YouTube videos in their search results.
Moreover, video SEO is less popularly utilized which means that the video does not face as much competition and is more likely to show up in the search results. The difference it makes can have a huge impact on the sales as well as the overall visibility of a business and their product. Through proper video optimization, you can turn your video advertisement into a valuable tool that generates the right traffic and engages the right target market.
Getting Started with Video Advertisements
Crafting a good video advertisement is crucial for ensuring that you get to enjoy all the benefits that it has to provide. A bad video advertisement can negatively impact the product and your brand image so it is always a good idea to start out by working with professionals, especially if you are just starting out with video advertisements.
If you are searching for a good digital marketing agency that specializes in video advertisements, get in touch with Stop the Scroll. Comprising of a team of experts who have over 10 years of experience in handling social media marketing as well as digital marketing, we can help to highlight your brand and market your target audience with ease. Having worked with renowned brands such as HP, Blackberry, Microsoft and Polo, you can expect to get quality in everything we do.
For more information regarding our services, please get in touch with us by calling on +1226 338 5265 or dropping us a line at hello@stopthescrollnow.com. You can also send us more details regarding your project by filling in our online form and we will get in touch with you.
